"Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them. " (SKIFT, 8 nov. 2016)

In dit SKIFT-webartikel lees je de essentie over deze nieuwe uitdaging.

Klik hier voor de pdf van hetzelfde webartikel (opgelet: enkele delen zijn minder goed leesbaar).

Meer digitale trends lees je in het Skift '2018 digital transformation report'