"Mobile has forever changed what we expect of brands. It's fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences. After analyzing data, researching and talking to real people, we have some insights to share."

Video, webartikels en een gids over dit trending onderwerp vind je op de site van Think with Google.

En hier vind je een download van het Google-rapport "Micro-Moments: Your Guide to Winning the Shift to Mobile" (28 p.)